Technology has significantly transformed my job as a builder, and its impact continues to evolve. One of the most notable advancements is in the tools I use daily. The shift from corded to battery-powered tools has been a game-changer. These cordless options are not only convenient but often outperform their corded counterparts, offering greater efficiency and flexibility on the job site. This has streamlined workflows and accelerated project timelines—a huge win for productivity.
Lead generation, however, tells a different story. When I started out, advertising was straightforward: I’d buy a full-page ad in the Yellow Pages, spending $500-800 per page across three or four local phone books. At $2000-3200 monthly, my marketing budget was set—simple and effective, no Google, Yelp, or online reviews required. Today, staying visible demands a constant online presence. Without investing thousands in web advertising, blogging, or SEO, it’s nearly impossible to rank high in search results. Leads are now a commodity, sold and resold three to five times, meaning even a purchased lead doesn’t guarantee a job opportunity. The landscape has shifted from predictable to fiercely competitive.
The rise of AI and robotics looms as the latest challenge, stirring unease across industries—including construction. New home builds seem particularly vulnerable, as off-site construction and modular, Lego-like assembly could reduce the need for traditional on-site labor. However, working on existing homes, with their unique conditions and complexities, feels less susceptible—for now. These projects require adaptability that robots can’t yet fully replicate, offering some job security. That said, I can envision a future where robot-assisted machines aid workers by handling heavy lifting and reducing injuries. While promising, such technology remains a ways off and likely too costly for widespread adoption anytime soon.
In short, technology has reshaped my job in both empowering and challenging ways, and it’s clear the changes won’t stop. Adapting to this reality is just part of life as a builder. For now, I’ll focus on making the most of it—embracing the tools that help and navigating the hurdles as they come.
BB Grey--musings 
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