“Winners quit fast, quit often, and quit without guilt”
― Seth Godin, The Dip
Knowing when to quit.
I’ll never forget stumbling across Seth Godin’s book, The Dip, and hitting a line that stopped me cold: “Some of the most successful people are the best quitters.” My brain did a double-take. Growing up with immigrant parents who built something from nothing, I was raised on a steady diet of “never quit” mantras. Quitters don’t prosper, they’d say. That mindset fueled a lot of my wins in life, no question. But looking back, I can pinpoint moments where sticking it out too long was the real mistake—relationships that dragged on, business ventures that were sinking ships, clients who weren’t worth the headache. Some I should’ve quit sooner; others ended up quitting me.
Godin’s words flipped a switch. Quitting isn’t always failure—it’s strategy. The trick is knowing when to walk away. There’s a fine line, though. You hear those stories of people who bailed right before the big payoff, and you wonder, “What if they’d held on?” So, yeah, it’s a balancing act. How much effort is enough? When do you stay the course, and when do you cut your losses? I’ve learned that quitting doesn’t mean you’re weak or a loser. It’s about trusting your gut and being okay with not getting it right every time.
Embracing that has made me a better decision-maker. It’s freed me to let go when it’s time, without the guilt trip. And honestly? It’s kind of liberating to realize that sometimes, the best move is to just say, “I’m out.”
BB Grey--musings 
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